Things that impact day-to-day motivation more than money
Even though several theorists and researchers shed light on various aspects of human motivation back in the 1950’s and 60’s, the long-standing belief still prevails that financial motivation is the primary driver of people at work. To make it clear: if a company is not willing to pay fair compensation in line with market rates, it will not be able to attract and retain talent, unless they work in a geographical area where people have no other options.