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Anyone who decides to study the science of motivation will soon come across the major theories of human needs. People have strong physiological urges of different sort, they want to be safe, need to relate to others, strive for all kinds of reinforcement to strengthen their self-esteem, and ideally, intend to bring the most out of their talents, i.e. to self-actualise.

Even though several theorists and researchers shed light on various aspects of human motivation back in the 1950’s and 60’s, the long-standing belief still prevails that financial motivation is the primary driver of people at work. To make it clear: if a company is not willing to pay fair compensation in line with market rates, it will not be able to attract and retain talent, unless they work in a geographical area where people have no other options.

It is very enlightening to see that more and more companies invest time and money in teaching their managers coaching skills. The days of command and control management are fortunately over. If companies want to survive and prosper, they need to engage the heart and the soul of their employees, not just lease their hands, and the closest person to have a strong impact on those areas is their line manager.