Program objectives
Identify and maximize strengths
Instead of fixing your weaknesses, attempting to mold you into something you are not, and diverting your attention from what you already do well, you’ll discover your core strengths and learn how to apply them effectively in your sales role. By focusing on what you do best, you can enhance your productivity and achieve greater success.
Enhance customer relationships
The goal of the program is to support salespeople to develop the skills to build strong, lasting relationships with clients. By means of GALLUP’s CliftonStrengths for Sales you’ll learn how to use your strengths deliberately in your everyday work situations to understand customer needs, provide exceptional service, and foster loyalty.
Achieve consistent sales growth
You’ll implement proven strategies and techniques to drive consistent sales growth. By leveraging your strengths, you’ll be able to achieve ambitious sales targets, contributing to your personal and professional success and establish better collaborations.
Program structure
Personal strengths workshop
Participants will explore the core principles and scientific foundations of positive psychology, strengths-based work, and self-awareness. They will gain a practical understanding of how talents and strengths contribute to individual and business performance, as well as motivation. Through GALLUP's CliftonStrengths for Sales assessment, participants will identify their unique talents and learn how to develop them into strengths, enabling them to maximize their potential.
Strengths in sales workshop
Salespeople will learn strategies to effectively apply their strengths in sales processes, enhancing their daily performance. They will develop strong habits by focusing on tasks that leverage their strengths while minimizing those that hinder their success. Additionally, they will put their improvement ideas into action and create a system to track their progress.
Follow-up sessions
We make sure that the participants make progress in their development, support them in putting their strengths into practice. We discuss in pairs how they can further enhance their sales activities by capitalising on their strengths.
Behavioural design in sales workshop
Participants will gain insights into the science of behavioural design and learn how to build habits and refine existing behaviours through a structured approach using aspirations, actions, triggers, and the ability chain. They will develop more effective sales techniques by leveraging psychological triggers and cues to create more engaging customer experiences. They gain a deeper understanding of customer behaviours, preferences, and decision-making processes.
Persuasion techniques and managing cognitive biases in sales workshop
Participants will be aware of cognitive biases, fast and slow thinking, and how to create personalized sales strategies that truly connect with individual customers. They will learn to communicate more persuasively, handle objections more effectively, and achieve higher conversion rates. Salespeople will recognize and overcome common pitfalls that can lead to flawed assessments, poor communication, and suboptimal decisions. By ethically tailoring their influencing techniques to customers throughout the buying journey, they will increase the chances of building lasting customer relationships and repeat business.
Results
Catalyze sales development
Participants gain more clarity about their strengths and how to apply them deliberately in their sales work.
Boost efficiency
Improved performance and fine-tuned sales activities by capitalizing on strengths.
Master Influencing
Deliberate and effective influencing techniques that increase success rate with customers.
More productive behaviours
Participants design productive sales-related behaviours and habits that better serve their goals.
Handle cognitive distortions
Participants learn how to navigate around cognitive biases and distortions on themselves and clients during the sales process.
Sustainable impact
Participants create long-lasting sales habits based on their unique strengths to become a better salesperson.
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